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Web Site Measurement Hacks
Web Site Measurement Hacks
Date: 22 Jan 2007, 19:35
0596009887 | CHM | 6 Mb | 430 pages

In order to establish and then maintain a successful presence on the Web, designing a creative site is

only half the battle. What good is an intricate Web infrastructure if you're unable to measure its

effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are

they? Why do they visit? What information or service is most valuable to them? Unfortunately, most

common Web analytics software applications are long on functionality and short on documentation.

Without clear guidance on how these applications should be integrated into the greater Web strategy,

these often expensive investments go underused and underappreciated.

Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how

they contribute to your business's success. It helps organizations and individual operators alike make

the most of their Web investment by providing tools, techniques, and strategies for measuring--and then

improving--their site's usability, performance, and design. Among the many topics covered, you'll

learn:

— definitions of commonly used terms, such as "key performance indicators" (KPIs) — how to drive

potential customers to action — how to gather crucial marketing and customer data — which features are

useful and which are superfluous — advanced techniques that senior Web site analysts use on a daily

basis By examining how real-world companies use analytics to their success, Web Site Measurement Hacks

demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as

importantly, it bridges the gulf between the technical teams charged with maintaining your Web's

infrastructure and the business teams charged with making management decisions.
It's the technology companion that every site administrator needs.


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