Questionnaire design: how to plan, structure and write survey material for effective market research
Date: 25 May 2010, 07:21
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market ResearchPublisher: Kogan Page | English | September 28, 2008 | ISBN: 0749450282 | PDF | 304 pages | 1.4MbQuestionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing.
