Pay-per-click search engine marketing: an hour a day
Date: 09 Sep 2010, 13:37
Pay-Per-Click Search Engine Marketing: An Hour a Day Sybex | 2010 | ISBN: 0470488670, 0470917199 | 432 pages | PDF | 10,7 MB The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.
