Pages: 126
Fast track route to mastering global operations
Covers the key areas of international marketing and distribution, logistics, import/export
compliance and government regulations
Examples and lessons from some of the world's most successful businesses, including Nortel
Networks, Terranova Forest Products and Ampro Electronics, and ideas from the smartest
thinkers, including Adrian Wooldridge, Christopher Bartlett, Sumantra Ghoshal and John
Micklethwait.
Includes a glossary of key concepts and a comprehensive resources guide
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