Imagine: How Creativity Works by Jonah LehrerPublisher: H..ghton M.fl.n H..cou.t | ISBN: 0547386079 | March 13, 2012 | EPUB/MOBI | 304 pages | 468 KB/611 KBDid you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?From the best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.
