General Information
===================
 Title:                  Predictably Irrational: The Hidden Forces That Shape Our Decisions
 Author:                 Dan Ariely
 Read By:                Simon Jones
 Copyright:              2008
 Audiobook Copyright:    2008
 Genre:                  Social Sciences
 Publisher:              Harper Audio
 Abridged:               No

Original Media Information
==========================
 Source:                 Audible

File Information
================
 Number of MP3s:         15
 Total Duration:         7:20:11
 Total MP3 Size:         101.93
 Parity Archive:         No
 Ripped By:              Jefe Ferro
 Ripped With:            GoldWave
 Encoded With:           LAME
 Encoded At:             CBR 32 kbit/s 22050 Hz Mono
 Normalize:              None
 Noise Reduction:        None
 ID3 Tags:               Set, v1.1, v2.3

Book Description
================
http://www.amazon.com/Predictably-Irrational-CD-Hidden-Decisions/dp/006145785X/ref=ed_oe_a

Editorial Reviews
From Publishers Weekly
Irrational behavior is a part of human nature, but as MIT professor 
Ariely has discovered in 20 years of researching behavioral economics, 
people tend to behave irrationally in a predictable fashion. Drawing 
on psychology and economics, behavioral economics can show us why cautious 
people make poor decisions about sex when aroused, why patients get 
greater relief from a more expensive drug over its cheaper counterpart 
and why honest people may steal office supplies or communal food, but 
not money. According to Ariely, our understanding of economics, now 
based on the assumption of a rational subject, should, in fact, be based 
on our systematic, unsurprising irrationality. Ariely argues that greater 
understanding of previously ignored or misunderstood forces (emotions, 
relativity and social norms) that influence our economic behavior brings 
a variety of opportunities for reexamining individual motivation and 
consumer choice, as well as economic and educational policy. Ariely's 
intelligent, exuberant style and thought-provoking arguments make for 
a fascinating, eye-opening read. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. 
All rights reserved. --This text refers to the Hardcover edition.

Review

From The New York Times Book Review
"Obviously, this sly and lucid book is not about your grandfather’s 
dismal science…. Predictably Irrational is a far more revolutionary 
book than its unthreatening manner lets on. It’s a concise summary of 
why today’s social science increasingly treats the markets-know-best 
model as a fairy tale….he and his fellow social scientists want to replace 
the "rational economic man" model with one that more accurately describes 
the real laws that drive human choices."

From USA Today
"Surprisingly entertaining. . . . Easy to read. . . . Ariely’s book 
makes economics and the strange happenings of the human mind fun."

More Praise for Predictably Irrational
"A marvelous book that is both thought-provoking and highly entertaining, 
ranging from the power of placebos to the pleasures of Pepsi. Ariely 
unmasks the subtle but powerful tricks that our minds play on us, and 
shows us how we can prevent being fooled."
Jerome Groopman, Recanati Chair of Medicine, Harvard Medical School,and 
New York Times bestselling author of How Doctors Think

"Dan Ariely is a genius at understanding human behavior: no economist 
does a better job of uncovering and explaining the hidden reasons for 
the weird ways we act, in the marketplace and out. Predictably Irrational 
will reshape the way you see the world, and yourself, for good."
James Surowiecki, author of The Wisdom of Crowds

"Filled with clever experiments, engaging ideas, and delightful anecdotes. 
Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers 
of everyday decision making."
Daniel Gilbert, Professor of Psychology, Harvard University, and New 
York Times bestselling author of Stumbling on Happiness

"This is going to be the most influential, talked-about book in years. 
It is so full of dazzling insights--and so engaging--that once I started 
reading, I couldn’t put it down."
Daniel McFadden, 2000 Nobel Laureate in Economics, Morris Cox Professor 
of Economics, University of California at Berkeley

"Predictably Irrational is wildly original. It shows why--much more 
often than we usually care to admit--humans make foolish, and sometimes 
disastrous, mistakes. Ariely not only gives us a great read; he also 
makes us much wiser."
George Akerlof, 2001 Nobel Laureate in Economics, Koshland Professor 
of Economics, University of California at Berkeley

"The most difficult part of investing is managing your emotions. Dan 
explains why that is so challenging for all of us, and how recognizing 
your built-in biases can help you avoid common mistakes."
Charles Schwab, Chairman and CEO, The Charles Schwab Corporation

Book Description
Why do our headaches persist after taking a one-cent aspirin but disappear 
when we take a 50-cent aspirin?

Why does recalling the Ten Commandments reduce our tendency to lie, 
even when we couldn't possibly be caught?

Why do we splurge on a lavish meal but cut coupons to save twenty-five 
cents on a can of soup?

Why do we go back for second helpings at the unlimited buffet, even 
when our stomachs are already full?

And how did we ever start spending $4.15 on a cup of coffee when, just 
a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. 
We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral 
economist Dan Ariely refutes the common assumption that we behave in 
fundamentally rational ways. Blending everyday experience with groundbreaking 
research, Ariely explains how expectations, emotions, social norms, 
and other invisible, seemingly illogical forces skew our reasoning abilities.-

Not only do we make astonishingly simple mistakes every day, but we 
make the same types of mistakes, Ariely discovers. We consistently overpay, 
underestimate, and procrastinate. We fail to understand the profound 
effects of our emotions on what we want, and we overvalue what we already 
own. Yet these misguided behaviors are neither random nor senseless. 
They're systematic and predictable—making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing 
a romantic partner, Ariely explains how to break through these systematic 
patterns of thought to make better decisions. Predictably Irrational 
will change the way we interact with the world--one small decision at 
a time.

About the Author
Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics 
at MIT, where he holds a joint appointment between MIT's Media Laboratory 
and the Sloan School of Management. He is also a researcher at the Federal 
Reserve Bank of Boston and a visiting professor at Duke University. 
Ariely wrote this book while he was a fellow at the Institute for Advance 
Study at Princeton. His work has been featured in leading scholarly 
journals and a variety of popular media outlets, including the New York 
Times, the Wall Street Journal, the Washington Post, the Boston Globe, 
Scientific American, and Science. Ariely has appeared on CNN and National 
Public Radio. He divides his time between Durham, North Carolina, Cambridge, 
Massachusetts, and the rest of the world. -- Praise for Predictably 
Irrational

"Sly and lucid. . . . PREDICTABLY IRRATIONAL is a far more revolutionary 
book than its unthreatening manner lets on." -- New York Times Book 
Review --This text refers to the Hardcover edition.